Projects by location

Ottava, Canada

The design also boasts a functional test kitchen as well as a ‘genius bar’ where consumers can connect with the online store and continue their shopping experience, select an address for delivery or update their Yuppiechef profiles. Customers can also set up a wedding registry in-store, subscribe to a monthly food, craft beer or wine subscription or have a gift beautifully wrapped with Yuppiechef style.

According to Yuppiechef, the team spent an inordinate amount of time considering how to design the consumer experience in the physical store so that there is a seamless transition from the digital outlet. “Curating the experience between our two channels was critically important in the planning process and our intention is that we will pioneer this thinking in South African retail with the launch of the new outlets.

According to Yuppiechef, the team spent an inordinate amount of time considering how to design the consumer experience in the physical store so that there is a seamless transition from the digital outlet.